| Many organizations provide advice on spreading the word about farmers’ markets to make it easy for consumers to be aware of the opportunities they have to buy quality local foods. The resources below serve as inspiration for different ways to interact with consumers, like creating an active website, hosting special events, using social media updates, and making the market a community center by involving various organizations.
 Market Promotions at the Lexington Farmers’ Market
This simple packet provides inspiration for promoting a farmers’ market. It names a variety of opportunities to advertise, gives website advice, and sparks ideas for making the most of special events.
Promotional Ideas for Farmers’ Markets, from MDAR
The Massachusetts Department of Agricultural Resources describes a wide variety of actions that can spread the word about a specific farmers’ market and make the weekly gathering a more memorable part of everyone’s schedule. This page is a great place to get fresh ideas about reaching out, including organizing festivals, supporting local fundraisers, and posting information in newspapers.
MDAR Logo Programs
You can request free “Massachusetts Grown...and Fresher” stickers, posters, price cards from MDAR.
Promotional Ideas from an Exchange Between Farmers’ Market Managers, MDAR
These notes from a workshop of farmers’ market managers outlines ideas for increasing business at farmers’ markets.
Special Event Ideas
Lexington Farmers’ Market describes the planning of and responses to special events they have organized.
Food Demonstration Tips from University of Massachusetts
These points can help make the most of food demonstrations.
Directories
Keep your information updated in these popular farmers’ market directories:
MDAR
Local Harvest
Farm Fresh
USDA
Farmers’ Markets Online
Mass Farmers Markets -- click “For... Market Managers” > “Edit Market Information”
Local Farmers' Markets
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